HelloFresh Offers Free Premium Knife with Meal Kit Subscription

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A popular meal kit service is currently offering a high-quality Zwilling Four Star 8-inch chef’s knife – valued at over $100 – for free with a three-week subscription. This deal is available through March, but the promotion is subject to supply limitations. Customers can redeem the offer using the code CONZWILLING when signing up for HelloFresh.

Why This Matters

This promotion highlights the growing trend of bundled incentives in the competitive meal kit industry. Companies like HelloFresh are increasingly leveraging premium freebies to attract new subscribers. A professional-grade chef’s knife is a substantial value-add, especially given that quality blades can easily cost over $100. This deal appeals to both cooking enthusiasts and those looking to upgrade their kitchen tools without a significant upfront investment.

HelloFresh’s Strategy & the Knife’s Quality

HelloFresh has expanded its meal options to include brighter, internationally-inspired recipes, making it a more attractive option for home cooks. The included Zwilling knife is a runner-up favorite among WIRED reviewers, praised for its durability and sharpness. The 8-inch blade is made from carbon steel, known for holding an edge longer than stainless steel. However, carbon steel requires more care – it must be hand-washed and dried immediately to prevent rust.

Cost & Alternatives

HelloFresh meal kits typically cost around $12 per serving. While this is more expensive than cooking from staples, it’s often cheaper than dining out or ordering takeout. Other retailers sell the Zwilling Four Star knife for around $100, so this offer provides significant savings if you’re considering a new knife anyway.

Takeaway

The HelloFresh deal offers a compelling incentive for potential subscribers. The free Zwilling knife is a high-value item that makes the meal kit service more attractive, especially for those seeking quality kitchen tools and convenient meal solutions. The offer is time-sensitive and subject to availability, so interested customers should act quickly.