The Samsung S90F QD-OLED is a high-performing television that strikes a balance between premium features and accessibility. While it doesn’t immediately deliver the same jaw-dropping experience as flagship models, it offers exceptional image quality, refined performance, and an increasingly competitive price point. This review explores its strengths, weaknesses, and ideal user profile.
A Step Down From the Best, But Still Exceptional
For years, mid-range OLED TVs have played second fiddle to their premium counterparts. Samsung and LG have historically reserved cutting-edge technologies for their most expensive sets, creating a noticeable visual gap. The S90F doesn’t entirely close this gap, but it delivers a comprehensively excellent viewing experience that competes well with the market.
The TV excels in key areas: deep contrast that LED TVs cannot match, vibrant yet natural colors thanks to quantum dot technology, and intelligent processing that enhances clarity and realism. As prices have fallen, the S90F becomes particularly compelling for those seeking a high-quality OLED without the top-tier cost.
Design and Connectivity: Practical, Not Luxurious
The S90F’s design is functional rather than luxurious. Its stand, consisting of dual legs and a plastic cover, feels less premium than higher-end models. However, it’s easy to assemble without tools, and the ultra-thin panel itself looks sleek.
The TV lacks the latest anti-glare coating found on Samsung’s QN90F and S95F models, but still performs well in minimizing reflections. It includes four HDMI 2.1 ports with support for VRR up to 144Hz for high-end gaming, though two are awkwardly positioned beneath the input cubby. Samsung’s minimalist remote remains convenient, offering solar and USB-C charging.
Software and Smart Features: Tizen’s Redemption
Samsung’s Tizen smart platform has undergone improvements. Recent updates have made it swift and reliable, with no streaming hiccups during testing. While Tizen still pushes Samsung TV Plus by default, the annoyance can be disabled in settings.
Other quirks include automatic OTA channel scanning and the absence of ATSC 3.0 support. The HDMI CEC Anynet system occasionally exhibits unpredictable behavior. On the plus side, Samsung’s Game Hub provides access to cloud gaming services, and the integrated game bar offers on-the-fly adjustments.
Picture Quality: Accurate and Engaging
The S90F delivers accurate and immersive picture quality. Filmmaker Mode is a standout, providing near-perfect settings for SDR and HDR content with minimal adjustments. The TV’s shadow detail is exceptional, and HDR Tone Mapping can be adjusted for brighter scenes.
While it doesn’t match the peak brightness of flagship OLEDs or LED TVs, it still offers over 1,000 nits of peak brightness, sufficient for most streaming content. The TV’s processing enhances detail and color without appearing oversaturated, making nature documentaries especially captivating.
Off-axis viewing is remarkably accurate, with minimal color or brightness reduction even at extreme angles. This is a significant advantage over many LED TVs and some OLED models.
Who is this TV for?
The S90F is ideal for consumers who want a high-quality OLED experience without the premium price tag. It’s a strong upgrade for those coming from older TVs or QLED models.
- Casual viewers: Will appreciate the accurate colors and sharp picture quality.
- Gamers: Benefit from the HDMI 2.1 ports, VRR support, and low input lag.
- Cinema enthusiasts: Will enjoy the immersive picture and accurate Filmmaker Mode.
However, videophiles seeking the absolute best performance might want to consider higher-end models like the LG G5, Sony Bravia 8 MK II, or Samsung S95F.
Conclusion
The Samsung S90F QD-OLED TV is a well-rounded performer that delivers exceptional image quality, reliable software, and solid connectivity. While it doesn’t match the sheer wow factor of flagship models, it’s a confident and accomplished mid-range OLED that offers excellent value for the price. As prices continue to fall, it will only become an even more compelling option for discerning consumers.
